The music video was directed by Sam Brown and was filmed in November 2009. Its thundering bassline is nothing new-in fact, it's been Beatz' calling card for years-but it's still convincing as ever, much like Jay-Z and his forward-looking work." Music video Unleashing sputtering drums over a sample from Justice's "D.A.N.C.E.," Beatz packs the song with a hypnotic electro-bounce. That point is not lost on producer Swizz Beatz, who trades in his usual arsenal for fresh sounds more native to Ibiza than Jay's native Brooklyn.
The veteran rapper explains why all should continue to follow his lead with lines like, 'Used to rock a throwback, ballin' on the corner/Now I rock a tailored suit, lookin' like an owner,' equating aging with improvement. "More than any of its predecessors, 'On to the Next One' best accomplishes what Jay-Z set out to do with 'The Blueprint 3': stay the course of trendsetter. It was also performed in the UK on Friday Night with Jonathan Ross on February 19, 2010.ĭevin Chanda from Billboard magazine gave the song a positive review: The song was first performed at Jay-Z's Answer the Call benefit concert in Madison Square Garden on September 11, 2009. This song was also part of the soundtrack of NBA 2K13, which was selected by Jay-Z, and has been used as part of Peloton's television commercials promoting their interactive spinning cycle. The song has been frequently used for freestyles, notably by Ab-Soul, Bun B, Crooked I and Red Cafe. In addition, Jay-Z is the first artist to have all four singles from one album win six Grammy Awards in their respective category.
The song won the Grammy Award for Best Rap Performance by a Duo or Group at the 53rd Grammy Awards, making this, in total Jay-Z's 13th Grammy Award overall, and Swizz Beatz's first Grammy Award win. The song contains a vocal sample of the words "under the spotlight" as well as a background synthesizer sound from the live version of Justice's song " D.A.N.C.E.". The song features additional rap vocals and music production from producer and rapper Swizz Beatz. " On to the Next One" is a song by American rapper Jay-Z, released as the fourth single from his eleventh studio album The Blueprint 3 on his Roc Nation label, also released as the fourth single in the United Kingdom after "Young Forever".